Category: BEHIND THE SCENES

BEHIND THE SCENES AT SEALOE HQ

behindthescnes

DINING ROOM DETAILS

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dining

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Details from the dining room I took yesterday before dinner.. Love afternoon lighting. Natural light is hard to beat.

DETAILS FROM MY HOME

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Some details from my home, get the prints HERE!

 

NEW BLACK PACKAGING

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packaging

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When the pieces start to fall together, and you get better at saving what’s falling a part in a start up you can finally start to focus on the little details you had figured out in your head from the get go but had no financials or time to worry about them. I’m super happy to show you the new all black packaging by Sealoe.. Sadly without the new amazing sticker but hey, order and you’ll see that to ;) I’ve always wanted “the whole package” and to give every customer an experience. From packaging to cute gifts with the order. It was never about mass production or money. It’s about my passion for design and getting to run my own webshop since I’ve worked with e-commerce for almost 5 years now. So the little things, like finally getting to create the perfect Sealoe packaging for my customers really warms my OCD heart ;) Hope you like it as much as I do!

A YEAR WISER

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I got these beautiful pink roses from my family on my 25th birthday! Never seen roses this big before. They’re amazing. Had the most amazing birthday celebrations with alot of food. I was treated with a visit to Bistro Le Garage here in Umeå where I had the best moules frites I’ve ever had. Took these photos from my home and my favorite prints. I love “Home Of Coco” and “Obsession” in gold together. The Hometown prints are gorgeous in gold. I have “Stockholm” and “Sydney”. I lived there before and it’s a nice reminder of all the cities and the people I met and that I’ll never forget..

SHOP SEALOE PRINTS HERE | SHOP TAKE-AWAY CUPS

UNDERNEATH

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I’ve been obsessing over pretty black lace soft bras for a while now and walking into Helens Under  there was just too many beautiful things to walk out empty handed. One of the newbies is this beauty from Hanky Panky. These look amazing underneath a white deep v-neck tee.

SHOP THE CUTE CARDS BY SEALOE HERE!

IN MY HOME

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I almost exclusively wear black.. But in my home I love pink. Can’t wait to decorate the entire Sealoe HQ with baby pink. For me it’s just such a creativity boosting color. Not hot pink, light pink. Almost barely there pink. Especially when you blend it of black and a couple of skulls. Still loving my new pillows. I love the combination “Home of Coco” with “I Swear On My Chanel Noir”. The best thing about them is that is a package deal with the fluffy inner pillow included. Gotta love package solutions! Tomorrow I’m expecting a visit from a magazine so better bring out the vacuum cleaner ;) If you have any requests / suggestions what I should feature here, comment below!

SHOP PILLOWS | SHOP BESTSELLERS

MY COFFEE TABLE BY HAY

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Snapshots of some Sealoe goodies! I love my Hay tray table. It’s perfect for fashionable pancake like stacks of all things awesome you want to display. Coffee table books with a über cool Kate Moss on the cover, a Sealoe Take-Away cup, crisp white roses in a vase I waited for months and months to get (sold out everywhere) and last but not least – The iPhone, clothed in a funny and fashionable case. Our “I Swear On My Chanel Noir” iPhone case. I had to show you more shots of the pillow to. I LOVE THEM. Seriously, what took me so long? I’ve been dreaming about them forever and they’re soo nice. Def what’s been missing in my own home. Hope you liked it, til next time – good vibes only!

SHOP TAKE-AWAYS | SHOP PILLOWS | SHOP IPHONE CASES | SHOP BESTSELLERS

SUNKISSED

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Sun day indeed. Feeling a little bit more alive when the sun decides to shine on the northern parts of Sweden that have been frozen solid and dark for months. I asked my special someone to take some snaps of me with my favorite cup. Haven’t decided if I’m gonna be posting my personal outfits here. I’m feeling a bit shy. I’m more of a computer geek and building Sealoe kept me in hiding for months working so I feel pretty awkward taking outfit photos. I’m more comfortable with working behind the lens now. I wanted to show you my favorite take-away cup that I use daily. It’s great when you’re running out for errands or between meetings. It’s great for the environment and it’s stylish, how awesome is that?

You can get your own cup here!

SEALOE “WALLIES” COLLECTION

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I can finally tell you about our new product “Wallies” and give you a sneak peek! I’ve been working on this project for a while to get everything just right. First it sounded soo easy. Paper prints that you can tape to your wall, but I’m a perfectionist down to how the paper FEELS. They are finally done and ready to move into new homes this weekend. Keep reading to learn more about Sealoes new Wallies.

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So, what happened was, parents was like “no you can’t make any holes in your walls” and like “no you can’t add anything to the walls if it means I have to bring out the power tools” Whoomp whoomp whoomp.. and because of these sacred walls some of my customers emailed me, telling me how much they like Sealoes prints but can’t hang them. So I figured I’ll help them with a major win over their parents. So I created a new collection to add to Sealoes print collection. This time smaller and lots more wall action for the buck. How? I created packages with what I chose to call “wallies” – yes it’s because it sounded so darn cutez and they are smaller and totally cute. And they come in a pack of 8 wallies in one package. Prooooblemo solved! 

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Sealoes super cute Wallies will launch this weekend! You’ll find different packs of Wallies containing different styles of wall art. The ones featured here is a few Wallies from the motivational office wallie pack. It’s not going to be called that, I have to name them all haha. So basically it’s a smaller sized print that comes with 7 buddies in the same collection and you get ALL of them in one pack. They look awesome together or one on one. You can put them on your wall with tape or use them as a birthday card for a friend. Imagination is key!

sealoe wallies collection

Hope you are as excited as I am! I’m in love with these already and have them all over the place! My favorite so far is the Mean Girls Wallie. I’m never bored on this job and I love how you all allow me to be a big fashion loving N-E-R-D and give me amazing motivation. You’re all like little Wallies to me. Only it would be super weird if I hung pictures of all of you on my wall. Yeah, we’ll stop there.. Check back in this weekend!!!!

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